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Latha Jishnu: The campaign against that pesky 3 (d)
For the Americans (and some Europeans) it’s “that pesky section”. And the US government is throwing its weight behind an industry campaign to discredit this section if not get it removed from India’s Patent Act. Yes, of course, it is Section 3(d) that is under attack from big pharma which has lost no opportunity in pointing out that this law will stifle the growth of India’s own drug companies and also choke off foreign investment in the sector. In recent weeks, this campaign has picked up in tempo both here and abroad.
Small Business

Dhanalakshmi Bank plans brand transformation

Dhanalakshmi Bank is planning a brand transformation initiative which will include changing the logo and related branding treatment across all its customer touch-points. - Dhanalakshmi Bank takes additional directors on boards - Dhanalakshmi Bank offers ESOPs to its employees - Dhanalakshmi bank trims deposit rates - Small banks cash in on open ATM rule - Dhanalakshmi Bank reduces deposit rates - Dhanalakshmi Bank launches spl home loan product The private sector bank has hired London-based FITCH to roll out a new brand identity and retail design, a release issued here today said. FITCH is part of the WPP group and is one of the world"s leading branding and design consultancies with clients like Microsoft, Vodafone, Dell, P&G and Nokia, among others. While the name Dhanalakshmi Bank will be retained, "the new identity will keep pace with the changing market dynamics in context of organisation"s growth aspirations", the release said. The bank"s Head, Marketing and Corporate Communications, Sheran Mehra, said "Retaining the name, existing core strengths and values, revamped brand identity will enable establishing deeper connect with our rapidly increasing customer base spread across geographies and varied age groups." "The brand transformation exercise is part of the bank"s customer-centric initiatives towards developing a superior value proposition for our customers," Mehra added.


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